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DTSTART;TZID=America/Chicago:20190514T113000
DTEND;TZID=America/Chicago:20190514T133000
DTSTAMP:20260423T114936
CREATED:20190426T024109Z
LAST-MODIFIED:20190513T221410Z
UID:10000150-1557833400-1557840600@www.jeffersonparkforward.org
SUMMARY:Small Business Marketing in 2019 - What Every Owner Needs to Know
DESCRIPTION:As a small\nbusiness owner\, it can seem downright impossible to stay on top of the constantly\nchanging marketing “rules”: Should I be using Facebook or Instagram? Is\nprint marketing a thing anymore? What’s the best way to drive traffic to my\nbusiness? Do loyalty programs work? The\nanswer: any of these might be right for your business\, but you won’t know\nwithout developing a strategy first. \n\n\n\nBeginning\nwith a general discussion of the brand strategy process – that is\, how to position your company uniquely in the\nmind of your audience and the marketplace – this workshop will help you\nidentify that emotional connection with your customers that will bring\nthem to your doorstep. Using examples from other small businesses like yours\,\nwe’ll demonstrate how finding the right message and the right customers will clarify the best tactics for you. \n\n\n\nThe format\nwill include a brief presentation followed by a workshop-style session to get\nyour marketing questions asked and answered. \n\n\n\nLunch catered by Jefferson Park’s own Delightful Pastries. \n\n\n\nThe Jefferson Park Chamber of Commerce and Jefferson Park Forward are proud to sponsor this event. \n\n\n\nGuest Speaker: Steve Gaither\n\n\n\nSteve Gaither\n\n\n\n Steve Gaither is the president of JB Chicago\, a division of C.A. Fortune. JB is an integrated marketing agency focused on consumer brands whose clients range from brands like Smithfield Foods and Dish Network to brick and mortar businesses including JC Licht and Rosati’s Pizza. As a mentor at the Good Food Business Accelerator\, ICNC and The Hatchery\, his relationships with the entrepreneurs led him to co-found the Windy City Troublemakers\, an early-stage food brands group in Chicago.  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n	Related
URL:https://www.jeffersonparkforward.org/calendar/small-business-marketing/
LOCATION:Copernicus Center Annex\, 5216 W. Lawrence Ave.\, Chicago\, Illinois\, 60630\, United States
CATEGORIES:Jefferson Park Chamber of Commerce
ORGANIZER;CN="Jefferson Park Chamber of Commerce":MAILTO:catherinesiebel@gmail.com
GEO:41.968261;-87.7584199
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